Food & Beverage

Interactive Provenance Storytelling for a Global Premium Coffee Brand

Client Overview

A global specialty coffee company sought to improve transparency and increase customer trust in their ethically sourced product lines. Their packaging needed a way to communicate sourcing details without cluttering the label.

The Challenge

Customers wanted to know where their coffee originated.
Retail associates didn't have time to explain origin stories.
The brand needed a scalable digital solution for 40+ SKUs across multiple regions.
App-based AR was too costly and had poor customer adoption.

The BRIDGE Solution

BRIDGE embedded a discreet QR code into the bag design that launches
an app-free mixed reality experience in the mobile browser.

The XR packaging experience included:

A 3D interactive map showing the specific farm where beans were grown
A virtual roasting animation showing how flavor profiles change
A short AR elevation model of the growing region
A gamified tasting quiz to personalize brew recommendations

Integration Highlights

Zero change to packaging materials
Localization for 12 languages
CMS-driven content updates for seasonal releases
Accessibility features: captions, audio narration, high-contrast mode
Results

4× increase in customer dwell time
21% lift in premium product upsell
34% more repeat scans on returning customers
Retail partners requested expansion across all SKUs